About This Course
The course addresses the concept of feasibility studies as a preventive tool and a means, not an end, to avoid financial risks and ensure project sustainability. It discusses the phases of preparing preliminary and detailed studies, including marketing, technical, and financial analysis, while linking to the changing economic reality and the impact of technology and artificial intelligence. It also highlights the legal and social criteria that influence investors' decisions in the Arab region and developing countries.
Course Curriculum
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The concept of investment and sacrificing current benefit for future gain.
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The Importance of Changing Investment Culture and Understanding Calculated Risk.
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Investment Objectives and Access to Accurate Information
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Principles of Choosing the Appropriate and Legitimate Investment Opportunity.
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Methodology for Preparing Feasibility Studies
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Preliminary Study Steps and Executive Summary. Sequential Analysis (Marketing, Technical, Financial)
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Analyzing Demand and Competitors and Formulating Innovative Pricing Strategies that Go Beyond Herd Behavior in the Market
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The Test
Course Requirements
- Familiarity with the basic principles of economics and understanding the difference between investment and saving.
- Ability to collect data and information from available official and field sources.
- Understanding the social environment and customs and traditions surrounding the proposed project site.
Learning outcomes
- The ability to make a final decision on the feasibility of the project based on scientific data.
- Understanding the life cycle of markets and the ability to navigate periods of economic boom and recession.
- Mastering the skills necessary to accurately describe consumers and identify marketing gaps in the market.
- Knowledge of the essential elements of technical and financial studies, including funding sources and legal controls.
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