Islamic University of Minnesota
Help Center About Platform
English العربية
Minnesota for Education and Development
Navigation
Login Register
Digital Public Relations Strategies
Tags
Education & Development Personal Skills Professional Skills

About This Course

This course discusses the concept of digital public relations and its important technological levels, focusing on the role of the Corona pandemic as a turning point for organizations. It also reviews the advantages and essential skills that a digital practitioner should possess for managing online reputation, as well as the prominent professional challenges and conflicts within internal departments, concluding with a practical explanation of the five types of content across social media and the rules of digital editing for websites.

Course Curriculum

  1. Transitioning from Traditional Practice to Digital and Interactive Audience
  2. The Three Levels and Stages of Online Communication
  3. The Corona Pandemic as a Turning Point in Managing Dialogical Communication
  1. Setting Academic Concepts and Definitions (Arabic and Western)
  2. The Stages of Web Development and Their Relationship with Public Relations (PR 1.0 & PR 2.0)
  3. The Impact of Web 2.0 Technologies on the Daily Practice of the Practitioner
  1. Enhancing Competitiveness and Supporting Media Relations Activities
  2. International Marketing and Digital Public Relations Research Development
  3. Online Reputation Management (ORM) and Self-Media Monitoring Mechanisms
  1. The Test

Course Requirements

  • The institution must have digital communication platforms (website, official email, social media accounts).
  • The desire to overcome digital illiteracy and develop web editing and writing skills.
  • A basic understanding of dialogic communication principles and the concept of reputation management.

Learning outcomes

  • Understand the fundamental difference between traditional and digital public relations and their integration.
  • Ability to manage online reputation (ORM) and monitor what is published about the organization digitally.
  • Accurately distinguish between the skills and functions of content creators and copywriters.
  • Accurately distinguish between the skills and functions of content creators and copywriters.

Reviews Statistics

Loading reviews...

Write a Review