Islamic University of Minnesota
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Minnesota for Education and Development
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Media Content Production
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Education & Development Professional Skills

About This Course

The course covers the concept of digital content and its eight essential types, with a focus on the fundamental differences between content writing and comprehensive content creation. It also reviews the technical and professional skills needed for a content creator, starting from audience research to mastering search engine optimization techniques.

Course Curriculum

  1. Workshop Topics and Meaning of Content
  2. The Concept of Digital Media Content Creation
  3. The Difference Between Content Writing and Content Creation
  4. Content Creation Fundamentals (Audience and Purpose Study)
  1. Websites, Landing Pages, and Blogs
  2. Video Production, Email Content, Slide Share, Paid Advertising.
  3. Content Gateways and Audio Materials.
  1. Research Skills and Information Source Verification.
  2. Skills for Writing Engaging Headlines and SEO Rules.
  3. Using Emotions and Generating Engaging Ideas.
  1. The Test

Course Requirements

  • A desire to learn reliable writing and digital research skills.
  • Commitment to time and continuous practice to develop skills (a minimum of one month is needed to start).
  • Basic familiarity with social media.

Learning outcomes

  • Understanding the concept of digital content and its investment importance in the current era.
  • Ability to study the target audience and clearly define goals before starting.
  • Mastering the skills of writing engaging titles and improving search results (SEO).
  • Distinguishing between different digital platforms and choosing the most suitable one for each type of content.

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