Prof. Rizk Saad

Professor of Public Relations and Advertising with expertise in interactive digital learning, curriculum development, and educational assessment. Experienced in quality assurance, academic accreditation, institutional development, and strategic planning. Skilled in graduate supervision, peer review, and scholarly publishing. Committed to linking academic programs with labor market needs through Practice-Based Learning and competency-based education. Possesses strong capabilities in training, capacity building, digital transformation, and the integration of emerging technologies in teaching and learning. Demonstrates leadership in academic management, communication, negotiation, teamwork, and stakeholder engagement. Experienced in planning and managing academic events, conferences, and professional development initiatives that enhance educational quality, innovation, and student employability.